Freya's Five Step Recovery Plan: Lookbooks & Styling

Freya Spring/Summer 2014

While they try to aim for an edgy or modern angle, Freya's lookbooks fail to communicate any theme or perspective on the collection they're representing. Lately, they've cast the same slender, pale skinned body type and outfitted her with gaudy stilettos, chunky jewelry and over teased hair. The ubiquitous half bored, half drugged "sexy" look can be found on every page, accompanied by the requisite slack jawed pouty mouth and barely open, but bizarrely focused gaze. The environment seems like an afterthought and often clashes with the products they're meant to reinforce. But with a few slight tweaks, they'd have images as brilliant as the ones below:
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