I first fell in love with Burlington, Vermont's new lingerie store, Aristelle, when it was closed. Zack and I had arrived at night and took a quick stroll down Church Street, the city's pedestrian-only downtown center. Out of all the boutiques we passed, Aristelle stood out: it's irreverent window displays, the high quality sets on each mannequin, and the sign's elegant font did me in.
When we visited with my sister the next day, my love turned into a little bit of an obsession. The product mix was eclectic and unusual, with esoteric big brands next to independent labels. The dressing rooms, decorated with body positive messages; the simultaneously sophisticated and down-to-earth atmosphere; and the friendly, enthusiastic fitters were all wonderful.
A few weeks ago, I had the opportunity to sit down with the owner of Aristelle, Andrea King. With the transcribed interview below, everyone can get a peek behind the (fitting room) curtain and see the nuts and bolts of a bra fitting boutique:
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